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Hi, I'm

Fractional Marketing & Partnerships Leader

Serving Mission-Driven Companies That Address Global Challenges

Success for growth-stage impact ventures can be a challenging journey, as it often involves overcoming multiple obstacles along the way. Hurdles such as scaling, funding, regulatory compliance, talent recruiting, and impact measurement can hinder their ability to secure support from investors, customers, and partners who share their values and goals. Authenticity and transparency are critical for building trust with these key stakeholders.

By offering powerful narratives that accurately convey your impact and resonate with key stakeholders, I will create or revamp your messaging, go-to-market plan, and investor strategy with a fresh approach.

I call it ”clean marketing”.

Clean marketing entails communicating a high level of integrity across all messaging, including a clear value proposition, substantiated claims, and straightforward, easy-to-understand language. It involves establishing a positive and trustworthy brand image, avoiding manipulative tactics, and building robust relationships.

I develop marketing and communication strategies that are authentic, transparent and designed to create value for all stakeholders involved.

Let's Meet Up

I’d love to connect and learn more about how I can help advance your mission! Let’s talk!

My Skills & Services

As your Fractional CMO/Strategist/Program Director, I bring a strategic perspective to the table, guiding your team toward innovative and powerful solutions that drive success. Together, we’ll develop and implement strategies that drive successful outcomes.

PARTNERSHIPS & ALLIANCES

Develop and nurture collaborative partnerships, alliances, and ecosystems – ‘translating’ across all stakeholders – to stimulate business growth

STORYTELLING

Cultivate the story of your entity’s contribution and impact – identifying the elements of your passion and performance, and the underlying motivations that drive your work, your story, your purpose

PROGRAM MANAGEMENT

Innovate, oversee and execute a new program, or overhaul an existing one – from kickoff to completion and beyond – to drive its success

BRAND STRATEGY

Define your voice, messaging and visual identity to connect to the target audience and ensure consistency across all communications

TEAM MANAGEMENT

Build, guide and coach a cohesive team of professionals – ensuring alignment with the company’s goals and encouraging a growth-mindset for team members

MARKETING STRATEGY

Create a comprehensive “clean marketing” strategy and plan that aligns with your objectives and effectively positions you within the marketplace

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TESTIMONIALS

from clients & colleagues

“Lara has been an absolute pleasure to work with, I truly appreciate her infectious enthusiasm and passion for driving collaborative partnerships. I would welcome any opportunity to work with her in the future and any organization would be lucky to have Lara on their team.”

“Lara inspired me to focus on my unique talents and insights and streamline the delivery of my message through content – including a branded slide deck that illustrates my offering. Lara's ability to help me reframe my narrative in a positive light has made a significant impact on the way I think and communicate with others. I highly recommend Lara if you're looking for someone to help you clearly identify your purpose and effectively build your business around it.”

“Lara was instrumental not only in developing our first comprehensive marketing strategy but also in launching our alliance with Google Cloud from the ground up. She stepped into a leadership role, developing a solid relationship with key Google Cloud stakeholders and rallied the team around specific goals. She focused leadership on the highest priorities and championed marketing and business executions to support the partnership. She's an expert in navigating the Google Cloud ecosystem and is capable of moving mountains. Lara is, without a doubt a very desirable candidate and I cannot recommend her highly enough.”

“Lara brings profound passion and positive energy to each and every opportunity. Reaching SO far above and beyond a 'project' or 'job', she truly embraces whatever professional challenge she takes on – fully dedicating herself to the health and success of both the team and its members. Her commitment to integrity and unbridled devotion to the people and planet around her – combined with her deep, practical experience and diverse expertise – make Lara an INCREDIBLE asset to any company, cause or colleague that she supports.”

“Lara’s leadership with marketing and business development enabled the business to make huge gains. It's rare to find teammates like Lara who consistently step up to attack challenges creatively and cooperatively - Lara's experience kept the team focused and successful. She built a comprehensive strategy around partnership growth, SEO, branding, value propositions, and events (to name a few) and ensured they were always executed according to plan. Her ability to lead and encourage the cross-functional teams was much appreciated, especially during difficult tasks with short deadlines.”

“Lara Darvie is a modern renaissance woman. Her corporate and personal development experience, and her exquisite presentation presence, are enhanced by empathy, intelligence, courage, and adaptability, making her a rare facilitator, teacher, and coach of people who are ready to excel in life and work.”

Impact-Driven Marketer Building a Better World

Working alongside a team inspired by big ideas that drive progress for humanity and our planet is what truly energizes me.

Our rapidly changing world demands that we embrace forward-thinking solutions such as climate action, functional medicine, regenerative agriculture, equality, and other progressive approaches.

At my core, I’m a relationship-builder, connecting people and ideas. Fueled by my curiosity about humanity and our planet, I delve deep into the meaning of a vision to create a compelling storyline and communication strategy.

With a proven ability to lead and collaborate with creative teams, my expertise lies in B2B marketing, where I’ve developed a strong track record of successfully liaising with clients and agencies across various industries and geographies. For me, the real thrill lies in building meaningful relationships, aligning objectives, achieving goals, and bringing the vision to life.

As a leader, I prioritize team-building and mentorship, creating productive teams that surpass expectations. I am committed to collaborating with visionaries to create a better world for all.

“I go to nature for inspiration. Some of my best ideas reveal themselves on the trail.”

I Value

INTEGRITY

WELLNESS

NATURE

AUTHENTICITY

COMMUNITY

CREATIVITY

THOUGHTS

in line with my philosophy

“Earth is now our only shareholder.”

"We cannot solve our problems with the same thinking we used when we created them."

“People don’t buy WHAT you do, they buy WHY you do it.”

“I didn't have time to write a short letter, so I wrote a long
one instead.”

“The power of community to create health is far greater than any physician, clinic or hospital.”

“If you don’t know where you’re going, any road will take you there.”

Hi, I'm

Fractional Marketing & Partnerships Leader

Serving Mission-Driven Companies That Address Global Challenges

Let's Meet Up